Pixlee
2024
Turning user-generated content into a high-performing experience
Role
Design Lead
Timeline
3 months
Impact
Significant increases in revenue per visit, average order size, and conversion for users who engaged with the Pixlee widget.
Role
Design Lead
Timeline
3 months
Impact
Significant increases in revenue per visit, average order size, and conversion for users who engaged with the Pixlee widget.
The Highlight
Fit and flatter remains a challenge for shoppers online, where users struggle to visualize products and outfitting inspiration with static product imagery.
My solution elevates the shopping experience on the mobile app by embedding authentic UGC (user-generated content) on product pages to power visual discovery and confident exploration, and resulted in a 2.1× higher conversion rate, a 0.59% lift in revenue per visit, and a 0.52% lift in average order size.
Fit and flatter remains a challenge for shoppers online, where users struggle to visualize products and outfitting inspiration with static product imagery.
My solution elevates the shopping experience on the mobile app by embedding authentic UGC (user-generated content) on product pages to power visual discovery and confident exploration, and resulted in a 2.1× higher conversion rate, a 0.59% lift in revenue per visit, and a 0.52% lift in average order size.
